Advertisement

AH-64, Afghanistan
(click to view full)

Releases or articles that clearly explain a contract or product milestone make a big difference to media pickup, and organizational branding. DID supports the Plain English Campaign, which counts the UK Ministry of Defence as an official member who has benefited from applying their principles. QinetiQ North America’s subsidiary Westar Aerospace & Defense Group Inc. hasn’t earned the same Crystal Mark, but their recent release provides another example of Plain English at work. The firm recently received a one-year, $13.3 million task order to provide “technical services, and systems engineering and management expertise to the Apache Attack Helicopter Project Manager’s Office (PMO).” Westar’s release explains in plain English:

“Westar, which has been fulfilling Army Aviation task orders for more than 18 years, will…. support the PMO to ensure that all software (i.e. weapons, navigation, radar, flight control displays, countermeasures and on-board mission planning systems) have the most relevant and safest software available for use throughout the Army Active, Reserve and National Guard components. “Before any changes are made to the Apache, whether it’s a modification to the entire fleet or to a single aircraft, our job is to support engineering recommendations that ensure the strictest of system specification requirements are met. That’s our area of expertise,” said Kurt Heine, Vice President, EXPRESS Programs, Westar Aerospace & Defense Group.”

Crystal clear communication of competence. Congratulations.