Buying Power

Procurement Control

Defense Industry Daily retains the optimal audience for defense and aerospace trade advertising. About two thirds have complete control, significant control or recommendation authority over their relevant procurement budgets. Of course, in the defense business, many people exert collective control over most budgets of significant size.

DID readers report that they have dealings with a wide variety of budget sizes, with about a quarter of them spanning between $10 million and a sum greater than $10 billion.

The categories of products span the entire range of defense projects and goods.

The chart below shows the portion of the DID audience identifying themselves as having involvement with the various categories. The gray bars indicate a “buying role”, meaning the readers evaluate, recommend or approve purchases.

Content & Advertising

A dozen stories appear each weekday, comprehensively covering the major military purchases, contract activity, procurement trends, IT/communications and other developing technologies worldwide.

The publication is widely respected among the entire procurement chain, proving helpful as part of the curriculum in some West Point procurement classes, as well as providing up-to-the-hour procurement updates to the Office of Secretary of Defense.

Defense Industry Daily makes available a complete content archive, searchable by DoD contract ID number as well as keyword. A detailed list of categories helps readers dive down into their direct interests. The daily HTML email newsletter complements the web site, providing the same content in the email format.