Composition

These are very serious, senior procurement officers, officials and executives. The most common military rank is lieutenant colonel. In the civil service, about half of the visitors are ranked between GS-13 and GS-15. In the private sector, there is a greater diversity, split between senior executives and the procurement, design engineer and project managers that have direct interest in procurement.

The audience is constantly groomed to ensure that defense and aerospace trade advertisers get the highest composition of defense decision makers and buyers.

Our readers are primarily U.S. defense procurement managers and contract managers. The Army, Air Force and Navy are each in the top 10 list of visiting domains. Teams reached within the DoD include DARPA, DAU, DCMA, DISA, DLA, JFCOM, OSD and many others.