Sharpen Yourself: Get Found On LinkedIn

Guest article by Steven Tylock

What sort of a presence have you built online? If a recruiter had the perfect opportunity for you, and typed in all of the keywords in a search on LinkedIn, would your profile show up in the results? If a potential customer searched for terms related to your specialties or services on LinkedIn, would you get noticed near the top of the list of results?

Inside The LinkedIn Personal Trainer, I present a program that teaches readers how to use LinkedIn to find, get found, and network your way to success. That middle component – Get Found – is significant!

In March 2008, Joe Katzman and I had an email discussion after I commented on “Sharpen Yourself: LinkedIn & Social Networking Sites.” In response, he offered me a follow-up DID article with LinkedIn profile advice. Sub-sections include:

• To Participate, Or Not To…?
  
• Expect that people will evaluate you based on your profile
  
• The LinkedIn Headline
  
• LinkedIn’s Summary and Specialties Section
  
• Positions, Education, Interests
  
• Quick Tip: Web Sites