Ratecard
Contact advertising@defenseindustrydaily.com for the PDF media kit and for more information. Click here to see the site.
Defense Industry Daily serves defense and aerospace buyers and contractors. It is the only free, comprehensive daily online resource for this hard-to-reach audience. As a result, it offers defense advertising opportunities unavailable on other sites – geared to more senior level people within the defense and aerospace fields.
With about 650,000 pageviews and 350,000+ visits per month, it is one of the most well read publications in the industry. The daily email newsletter goes out to 15,000 subscribers every weekday and adds 100 new subscribers each week. That list enjoys a 40+% open rate on average.
DID is #1 in reader involvement among defense trade publications, as measured by the time each user spends on the site each session.
These are very serious, senior procurement officers, officials and executives. The most common military rank is lieutenant colonel. In the civil service, about half of the visitors are ranked between GS-13 and GS-15. In the private sector, there is a greater diversity, split between senior executives and the procurement, design engineer and project managers that have direct interest in procurement.
The audience is constantly groomed to ensure that defense and aerospace trade advertisers get the highest composition of defense decision makers and buyers.
Procurement Control
Defense Industry Daily retains the optimal audience for defense and aerospace trade advertising. About two thirds have complete control, significant control or recommendation authority over their relevant procurement budgets. Of course, in the defense business, many people exert collective control over most budgets of significant size.
DID readers report that they have dealings with a wide variety of budget sizes, with about a quarter of them spanning between $10 million and a sum greater than $10 billion.
The categories of products span the entire range of defense projects and goods.
The chart below shows the portion of the DID audience identifying themselves as having involvement with the various categories. The gray bars indicate a “buying role”, meaning the readers evaluate, recommend or approve purchases.
Content & Advertising
A dozen stories appear each weekday, comprehensively covering the major military purchases, contract activity, procurement trends, IT/communications and other developing technologies worldwide.
The publication is widely respected among the entire procurement chain, proving helpful as part of the curriculum in some West Point procurement classes, as well as providing up-to-the-hour procurement updates to the Office of Secretary of Defense.
Defense Industry Daily makes available a complete content archive, searchable by DoD contract ID number as well as keyword. A detailed list of categories helps readers dive down into their direct interests. The daily HTML email newsletter complements the web site, providing the same content in the email format.
We charge an $85 CPM for each of our three display advertising sizes.
Significant discounts are given for buys of greater than 30,000 impressions and quarterly and annual buys, with CPMs cut to $50 for the largest and most long-term contracts. The same prices apply to the newsletter email drops. Typical packages involve about 100,000 impressions per month, split between site and newsletter, costing between $5,000 and $7,500 monthly depending on the length of the agreement.
We offer full creative services, if desired, and can bring to bear a great deal of learning what sorts of ads and campaign approaches work best with this rarified defense and aerospace audience.
The screenshot at left shows ad sizes in respective page placements. We run the three most effective, standard ad sizes, the Leaderboard (728×90), Wide Skyscraper (160×600) and Large Rectangle (336×280). All ad units must be below 40k in file size. Animations should not loop more than five times. Flash and other rich media units are accepted and encouraged, although DID reserves the right to reject creative deemed annoying, inappropriate or potentially confusing.
Contact… advertising@defenseindustrydaily.com for the PDF media kit and for more information.
Defense Industry Daily serves defense and aerospace buyers and contractors. It is the only free, comprehensive daily online resource for this hard-to-reach audience. As a result, it offers defense advertising opportunities unavailable on other sites – geared to more senior level people within the defense and aerospace fields.
With about 650,000 pageviews and 350,000+ visits per month, it is one of the most well read publications in the industry. The daily email newsletter goes out to 15,000 subscribers every weekday and adds 100 new subscribers each week. That list enjoys a 40+% open rate on average.
DID is #1 in reader involvement among defense trade publications, as measured by the time each user spends on the site each session.
These are very serious, senior procurement officers, officials and executives. The most common military rank is lieutenant colonel. In the civil service, about half of the visitors are ranked between GS-13 and GS-15. In the private sector, there is a greater diversity, split between senior executives and the procurement, design engineer and project managers that have direct interest in procurement.
The audience is constantly groomed to ensure that defense and aerospace trade advertisers get the highest composition of defense decision makers and buyers.
Our readers are primarily U.S. defense procurement managers and contract managers. The Army, Air Force and Navy are each in the top 10 list of visiting domains. Teams reached within the DoD include DARPA, DAU, DCMA, DISA, DLA, JFCOM, OSD and many others.
Procurement Control
Defense Industry Daily retains the optimal audience for defense and aerospace trade advertising. About two thirds have complete control, significant control or recommendation authority over their relevant procurement budgets. Of course, in the defense business, many people exert collective control over most budgets of significant size.
DID readers report that they have dealings with a wide variety of budget sizes, with about a quarter of them spanning between $10 million and a sum greater than $10 billion.
The categories of products span the entire range of defense projects and goods.
The chart below shows the portion of the DID audience identifying themselves as having involvement with the various categories. The gray bars indicate a “buying role”, meaning the readers evaluate, recommend or approve purchases.
Content & Advertising
A dozen stories appear each weekday, comprehensively covering the major military purchases, contract activity, procurement trends, IT/communications and other developing technologies worldwide.
The publication is widely respected among the entire procurement chain, proving helpful as part of the curriculum in some West Point procurement classes, as well as providing up-to-the-hour procurement updates to the Office of Secretary of Defense.
Defense Industry Daily makes available a complete content archive, searchable by DoD contract ID number as well as keyword. A detailed list of categories helps readers dive down into their direct interests. The daily HTML email newsletter complements the web site, providing the same content in the email format.
We charge an $85 CPM for each of our three display advertising sizes.
Significant discounts are given for buys of greater than 30,000 impressions and quarterly and annual buys, with CPMs cut to $50 for the largest and most long-term contracts. The same prices apply to the newsletter email drops. Typical packages involve about 100,000 impressions per month, split between site and newsletter, costing between $5,000 and $7,500 monthly depending on the length of the agreement.
We offer full creative services, if desired, and can bring to bear a great deal of learning what sorts of ads and campaign approaches work best with this rarified defense and aerospace audience.
The screenshot at left shows ad sizes in respective page placements. We run the three most effective, standard ad sizes, the Leaderboard (728×90), Wide Skyscraper (160×600) and Large Rectangle (336×280). All ad units must be below 40k in file size. Animations should not loop more than five times. Flash and other rich media units are accepted and encouraged, although DID reserves the right to reject creative deemed annoying, inappropriate or potentially confusing.
Contact… advertising@defenseindustrydaily.com for the PDF media kit and for more information.
