Guest article by Steven Tylock

What sort of a presence have you built online? If a recruiter had the perfect opportunity for you, and typed in all of the keywords in a search on LinkedIn, would your profile show up in the results? If a potential customer searched for terms related to your specialties or services on LinkedIn, would you get noticed near the top of the list of results?

Inside The LinkedIn Personal Trainer, I present a program that teaches readers how to use LinkedIn to find, get found, and network your way to success. That middle component – Get Found – is significant!

In March 2008, Joe Katzman and I had an email discussion after I commented on “Sharpen Yourself: LinkedIn & Social Networking Sites.” In response, he offered me a follow-up DID article with LinkedIn profile advice. Sub-sections include:

• To Participate, Or Not To…?
• Expect that people will evaluate you based on your profile
• The LinkedIn Headline
• LinkedIn’s Summary and Specialties Section
• Positions, Education, Interests
• Quick Tip: Web Sites
  
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With presentations a fact of corporate and military life, “Preparing More Powerful Presentations” offers tips that can help presenters improve, and links to additional resources. One way to ensure better presentations is to use shorter presentations, with advance hand-out or held back Appendices that offer key details and information.

In order to really make shorter presentations work, however, one must think about them in a different way. Silicon Valley has its own semi-standard 12-slide pitch format for entrepreneurs, but it doesn’t always translate directly into corporate presentations. Enter Bill Jensen, whose best-selling book “Simplicity” speaks to the internally-generated, productivity-sapping “fog of business,” and discusses ways to think and act differently in order to create more clarity. Jensen’s site, SimplerWork.com, also includes a number of resources – one of which is “The Ultimate 10 Page Presentation” [PDF, 350k]. Tips include:

“People will tolerate your logic for no more than a couple minutes. (Usually less!) After that, they start forming their own conclusions – whether or not you’ve gotten to your point…”

Management is its own discipline, and good managers must always be sharpening their own skills. This is true in the defense industry as well, as engineers climb the ladder, officers rotate out into civilian life or into desk rather than field jobs, and globalizing teams need more native management skills within the team to keep them productive. With that said, Dilbert creator Scott Adams is a rich man for a reason. We’ve all seen the firm that promotes an excellent salesperson, or an excellent engineer, or some other kind of high-performing employee – and shoots itself in the foot, twice. Once by losing the expert services of that employee, Twice by promoting someone who may not have management training, and may not be able to perform well in their new role.

DID’s “The Project Management Podcast” discussed the potential usefulness of MP3 podcasts as a training tool that can be used at convenient times. It’s a great tool for new managers, and can be useful for existing managers as well. After all, even major league athletes spend a lot of their practice time working on the fundamentals. Along those lines, the Manager Tools podcasts offers a set of free sessions devoted to practical fundamentals, as well as sessions covering more advanced topics.

Everyone we know hates a lot of the meetings they’re forced to attend. Manager Tools’ 3 sessions on Running Effective Meetings talk about what works at Intel, Google, et. al., and offer a good introduction. This is an MP3 set you’ll want to pass around:

• EM Part 1 [20.5 MB]. Includes “how do you handle a boss who is late?”
• EM Part 2 [12.5 MB]. Includes continuous improvement, and discussion re: facilitators.
• EM Part 3 [16.7 MB]. Includes: “the meetings I must call” and the “no surprises” rule.
• See also Milo Frank’s book “How to Run a Successful Meeting in Half the Time.” Lockheed’s CEO endorsed it for a reason.

Globalized production has become a staple in many industries, but the defense industry is a unique sector where maintaining national capabilities has been given greater weight. The growing cost of defense platforms, and shrinking defense budgets in many first and second world countries, are now driving growing internationalization of the defense industry as well. At work, this means engineers need to pick up more project management skills, and entire companies are shifting toward “integration” skills that place a greater premium on good project management as a core corporate competency.

Education and training go hand in hand with these trends. One new option is Podcasts, “on-demand radio shows, to go” that are available via the internet, and downloadable to an MP3 music player via iTunes or workarounds. With the right connectors, or a CD burner, podcasts can even be played in the car during your morning commute. The Project Management Podcast™ is one option, and episode 56 is especially applicable to DID readers [MP3 Podcast | accompanying PDF presentation]:

RAAF-3 assembly

“Tim Covington, PMP, was the Project Manager of the Boeing C17 Single Line Project, the largest lean manufacturing project ever attempted on the C17 Program. In today’s interview of The Project Management Podcast™ we explore this large project. We discuss the goals and challenges involved, the success factors that enabled Tim and his core team to successfully deliver the project, the awards the project has won and Tim’s tips to project managers who are embarking on similarly large projects. And just to break from our usual routine, we asked Tim not 10, but 11 final questions. We also continue our book giveaway of Quentin Fleming’s book “Project Procurement Management” and we answer a listener question from our voice mail line.”

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DID’s new “Sharpen Yourself” category aims to supplement our ongoing procurement and defense coverage with articles like “Preparing More Powerful Presentations,” which are equally valuable to professional readers of an industry magazine. One aspect that often gets neglected in this industry is career management, especially among engineers. The defense industry is widely seen as stable and recession-proof, and to some extent that’s true, but long-time veterans know that from a personal perspective it’s a partial truth at best. Programs get canceled, firms move or consolidate, the politician a Hill staffer works retires or is defeated, or it becomes clear that a change of scenery and/or role is in order. When those shocks hit, the difference between a managed and an unmanaged career is like the difference between a managed and an unmanaged defense program.

This article addresses a growing trend in business, and a topic that’s coming up more and more frequently to a Human Resources consultant of our acquaintance: the use of social networking sites like Facebook, MySpace, Ning, Friendster, LinkedIn, et. al. in the hiring process. For those in the active military, these sites also have a security dimension.

Social networking sites are distinguished by a keystone combination. A personal profile, which any job board also has, is part one. Part two is a central mechanism that leverages the voluntary connection of these profiles to each other – a major shift that can be “6 degrees of separation” powerful. These sites can and are used for many purposes, including entirely personal uses like sharing family photos. For dedicated professional business networking, however, LinkedIn has become the clear leader, and is now a key platform for executive recruiters (DID has no business affiliation with LinkedIn). If you’ve never seen these sites, you’ll need to see an example to understand. The Watershed Publishing team have all built free LinkedIn memberships and profiles – here’s mine:

LinkedIn carries few risks, but there are features you’ll want to pay careful attention to as part of good career management. Other social networking sites like MySpace carry more risks – for candidates, for employers, and for military members…

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KC-30 Concept
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The $35 billion KC-45 aerial tanker deal has attracted a lot of attention and commentary lately, as one might expect. It has also attracted a lot of lobbying dollars – again, as one might expect. While the Pentagon hopes it can keep a lid on the program’s planned costs, it’s an absolute certainty that the lobbying bill will grow quite a bit before all is said and done.

Taxpayers for Common Sense, who built that useful Congressional earmark database, offers some figures re: lobbying monies paid to date – and DID looks at the message in terms of the political system, and the industry…

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I wanna be a
chairborne Ranger…
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It has been said that Power Point slides have become the primary communication tool in the US military, and in other militaries, too. It’s certainly endemic in the corporate world, and quite a few folks are less than thrilled with the results. Information presentation guru Edward Tufte’s “PowerPoint is Evil” article in WIRED’s September 2003 issue presented a powerful argument, and Proceedings’ December 2004 issue featured a plea from a retired US Navy captain for a military-wide stand-down.

It may be that, to quote the semi-joking adage, “No bastard ever won a war by making viewgraph slides for his country. He won it by making the other poor bastard make slides for his country.” The truth is, slide presentations are here to stay. Alternatives should indeed be encouraged – but when slides must be used, it is possible to use them well.

As a service to our readers in the military and the corporate world, here are a few links designed to help make you better presenters…

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AH-64, Afghanistan
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Releases or articles that clearly explain a contract or product milestone make a big difference to media pickup, and organizational branding. DID supports the Plain English Campaign, which counts the UK Ministry of Defence as an official member who has benefited from applying their principles. QinetiQ North America’s subsidiary Westar Aerospace & Defense Group Inc. hasn’t earned the same Crystal Mark, but their recent release provides another example of Plain English at work. The firm recently received a one-year, $13.3 million task order to provide “technical services, and systems engineering and management expertise to the Apache Attack Helicopter Project Manager’s Office (PMO).” Westar’s release explains in plain English:

“Westar, which has been fulfilling Army Aviation task orders for more than 18 years, will…. support the PMO to ensure that all software (i.e. weapons, navigation, radar, flight control displays, countermeasures and on-board mission planning systems) have the most relevant and safest software available for use throughout the Army Active, Reserve and National Guard components. “Before any changes are made to the Apache, whether it’s a modification to the entire fleet or to a single aircraft, our job is to support engineering recommendations that ensure the strictest of system specification requirements are met. That’s our area of expertise,” said Kurt Heine, Vice President, EXPRESS Programs, Westar Aerospace & Defense Group.”

Crystal clear communication of competence. Congratulations.