U.S. Army Cancels $200M Ad Account Review
After already delaying its ad account review decision by six months, AdAge reports that the U.S. Army has cancelled the $200 million review after all. The six agencies that wasted months and hundreds of thousands of dollars pitching the Army were cautioned last summer by at least one trade magazine that the process may prove one of those statutory, pro forma reviews that government agencies often must do simply to comply with the law.
The Army informed the pitching agencies today of the decision by fax. It indicated the review would be re-solicited from scratch.
The optimistic agencies involved in the attempt to take the account from a well-ensconced Leo Burnett incumbent were McCann Erickson, Y&R, O&M, Grey and BBDO.
The contract would run for one year, with the possibility of three extensions.