U.S. Navy Puts Ad Account Up for Review
The U.S. Navy is asking for proposals from ad agencies as part of a regular review for its $60-90 million media account, according to AdWeek. The U.S. military generally picks an agency for a one-year term that has four relatively easy renewal opportunities, ending in a more major review every five years. The current incumbent, IPG’s Cambell-Ewald, will see its contract expire at the end of September 2005.
Cambell-Ewald saw its account expanding rapidly, with the Navy approving a special contract expansion agreement in January to boost media weight by about $10 million. All major service branches have increased their online recruiting efforts several-fold. MarketingVOX has further details.