Campbell Ewald Retains Navy Recruiting: 5 Years, up to $806.5M

Campbell Ewald Co. won an indefinite-delivery/indefinite-quantity contract for advertising and marketing services for the Navy Recruiting Command in Millington, TN. This contract is worth $146.2 million over the base year, and 4 one-year options could bring its total value to $806.5 million.

Most of this work will be performed at Campbell Ewald’s Warren, MI, facility and the base year ends in May 2010. This contract was competitively procured via Navy Electronic Commerce Online, with 4 offers received by the Fleet and Industrial Supply Center Norfolk’s Contracting Department in Philadelphia, PA (N00189-09-D-Z040).

Campbell Ewald has been working with the Navy on recruiting-related contracts since 2000. In 2005, following a major account review, they scored a major $400+ million win. The firm is responsible for Navy campaigns like “Accelerate Your Life” and NavyforMoms.com, and has expanded the Navy’s reach into social networking communities. That Navy-related work has won over 80 industry awards since 2000. See also Campell Ewald’s release, which includes sample marketing segments.